IT is one of the biggest money spinners in China and now Australian retailers are being urged to get involved.
Singles Day on November 11 was created by online retailer Alibaba in the 1990s, to encourage unpartnered people to buy themselves a gift on what is otherwise known as anti-Valentines Day.
It has rapidly become the biggest online shopping day in the world, with Alibaba registering a mind-boggling $11.4 billion worth of sales last year in the space of just 24 hours.
Chinese cultural expert CT Johnson said there was no historical significance or cultural tradition to it, but there was no mistaking the success of Singles Day.
Its just something that Alibaba made up to sell more stuff, said Mr Johnson.
Last year, they did more than $1 billion in transaction in the first eight minutes. They made a whole televised event of it, with Daniel Craig the co-host alongside (Alibaba owner) Jack Ma.
He said there was some connection to Chinas bachelor crisis with Singles Day primarily focused on romance but with a Chinese twist.
Last year, two of the most popular gift items were tins of milk powder and nappies, Mr Johnson said.
Chinese women are increasingly independent and choosy when it comes to marriage. Milk powder and nappies show that the man is attentive to the challenges of child rearing, and intends to be helpful and supportive.
Australian retailers hoping to cash in on Singles Day should take advantage of the three Ss signs, sales and social media, Mr Johnson said.
They should put up a sign in Chinese that says Happy Singles Day, put something prominently on sale and make sure their Chinese friends and employees are posting it on WeChat, he said.
Figures released yesterday show Chinese visitors down under continue to grow, with almost 82,000 arriving in September, up seven per cent on the same time last year.
In the 12 months to September, 1.17 million Chinese people travelled to Australia up from 969.100 in the previous corresponding period.
As well as spending more time down under than most other nationalities, Chinese visitors are easily the biggest spenders parting with $8.9 billion in the year to July.
INSTAGRAM reposts from reality TV stars Kylie and Kris Jenner have propelled a 16-year-old Aussie entrepreneur into new heights.
Paris Marchant grew up in the small town of Dungog in the Hunter Valley, north of Sydney.
Suffering from clinical depression, she struggled at school and eventually dropped out to work fulltime at McDonalds.
In an amazing success story, Marchant and her boyfriend, fellow high school dropout Lawrence Lees, 20, are now the owners of an online fashion store Generation Outcast Clothing, which is based in nearby Belmont.
With almost 140,000 followers on Instagram and a reported today turnover, Marchant shared a news article about her success on Instagram and included a shout-out to teenage reality TV personality, socialite and model Kylie Jenner.
If this never gets seen by @kyliejenner then that is okay because I know some what, it will inspire and help someone that reads it, Marchant wrote on Instagram.
For years and years I suffered with clinical depression. Dropping out of school in year 9 and being in and out of hospital for over 10 months. The demons were real and at the time I really did not want to be alive, she wrote.
Since starting @__outcastclothing 8 months ago, I am a changed person. I smile, I love life. I want YOU to know you are more then what your depression tells you.
Kylie Jenner did, however, see the post and reposted Marchants story, adding: This is so inspiring and you are so amazing.
Her post got more than 230,000 likes on Instagram within four hours. Her mum, Kris Jenner also reposted the story and got more than 8,000 Instagram likes in ten minutes.
Thank you to @kyliejenner for sharing our founder @pazjane story hopefully we can brighten peoples lifes! Outcast Clothing said on its Instagram page.
But the response caught the company, which now has 157,000 followers, by surprise and caused the site to slow down dramatically for a while.
Marchant delighted at the response then posted the following:
Success does not happen over night, people may think it does. That app or book that hits off is never an overnight success, there was a lot of hard work and long years behind it. Outcast will be one year old in December and it is crazy how much can change in a year, I am a different person. I will never truly be satisfied, I will always want more stay hungry, stay foolish but I am so happy at how far we have come in such a short period of time, and we will continue to build Outcast together and many other businesses. Some will fail, some will succeed, but I wont ever give up on creating things that change peoples lifes!
Marchant and Lees, who are now being helped by Jack Delosas The Entourage, based in Ultimo, Sydney, reportedly said they are now making a monthly profit of about $35,000 after just eight months of operation.